A small Sydney studio that finishes what it starts.
Gilly Dev is a web development studio based in Sydney. Three services, published pricing, and one developer who scopes the work and then writes it. Custom Shopify themes for Australian DTC brands, website builds with ongoing SEO for service businesses across Western Sydney, and real-time WebGL when a brand has earned something nobody else in its category has.
No account managers, no work handed down to a junior, no deliverables that arrive looking nothing like the brief. Fewer projects, finished properly, with the search work done during the build instead of sold back to you later.
Build the site properly, make it findable, and keep it working long after the invoice is paid.
Not an agency. Just the developer.
The difference is not the service list — plenty of studios have one. It is that the person quoting the work is the person writing it, and the scope you agree to is the scope that ships.
One developer
The person you talk to is the person who builds it. Fewer projects at a time, no handoffs, and a single owner for the result.
Sydney-based
Local work is genuinely local. Western Sydney service businesses get someone in the same city and the same timezone who understands the market they sell into.
Three services, not thirty
Shopify themes, local builds with SEO, and WebGL. Narrow enough to be genuinely good at each one, rather than adequate at everything.
Published pricing
Ranges are on the services page. No discovery call required to find out whether the budget is in the same postcode as the work.
How we work and why it matters.
Ship it, then keep it alive
A launch is the start of the work, not the end of it. The local retainer exists because a site that nobody maintains stops ranking within a year.
Conversion is the standard
Every page is built to move someone toward an enquiry, a booking, or a checkout. Aesthetics that do not serve that are decoration.
Search work is part of the build
Schema, location metadata, sitemap, heading hierarchy, alt text. These go in while the site is being made, because retrofitting them costs more and works less well.
You own the output
Your theme, your code, your domain, your customer data. Nothing is locked behind a page builder or a platform taking a percentage of your sales.
Pricing before the call
Ranges are published. You should be able to work out whether this is affordable without booking a call to find out.
Say what it will actually cost
If a project needs more than the range, that gets said in the first conversation, not discovered halfway through in a variation.