Shopify builds, local sites that rank, and the occasional thing in 3D.
A Sydney studio building custom Shopify themes for Australian DTC brands, websites and ongoing SEO for service businesses across Western Sydney, and real-time WebGL for the brands that have earned it.
Discovery calls are reviewed personally. Limited availability each month.
Who the work gets built for.
Four markets. The same three services behind each.
Three things, done properly.
Shopify Theme Builds
A custom storefront, not a $180 theme with your logo dropped in.
Local Site Builds + SEO Retainers
Get found by the people already searching for you in Sydney.
WebGL & Three.js Experiences
The thing people remember about your brand.
Shipped most recently.
Both live and linked below. Where a site allows it, that is the actual production page rendering — not a screenshot that stopped being true.
vynl.com.au
This one is a logged-in platform, so browsers won't render it inside an embedded frame. Open it directly to see the build.
Open vynl.com.auA Sydney nail studio with 27,600 followers and nowhere to send them.
Exceptional craft, a fast-growing audience, and no owned platform underneath it. We built the booking site, wired up local search properly, and gave a rented Instagram following somewhere permanent to land.
Read the case studyFrom no web presence to a credible local service website.
A junk removal and hauling business with no proper website and no streamlined way to capture quote requests online. We built the exact local-service site the productised process is designed for.
Read the case studyEverything else on the shelf.
One developer,
start to finish.
Most agencies sell you a team and give you a junior. Gilly Dev is a small Sydney studio that takes fewer projects and finishes them properly — the build, the search work, and the follow-through after launch, all from the same person.
Across Shopify, local service businesses, schools, and sports programs.
You get the developer, not an account manager
The person who scopes the work is the person who writes it. No agency layer, no brief passed down to a junior, no telephone game between what you asked for and what gets built.
Built as a product, not a page
Every project is structured, maintainable, and built to be extended rather than replaced. When you want a new section, a new template, or a new offer next year, it gets added — not rebuilt.
Local SEO handled during the build
Schema, location metadata, sitemap, heading hierarchy, and alt text are part of shipping, not a separate invoice three months later. The site is ready to rank the day it goes live.
You own everything
The Shopify theme, the codebase, the domain, the analytics, the customer data. Nothing is locked to a page builder, a subscription, or a platform that takes a cut of your sales.
Pricing you can see before you call
Ranges are published on the services page. You will know roughly what a build costs before you spend twenty minutes on a discovery call finding out.
Scope, design, build, maintain.
Four steps from first conversation to a site that keeps working.
Scope
We work out what you actually need built, what it will cost, and how long it will take — before anyone commits to anything.
A look at your current site, your search visibility, and what your competitors are ranking for. You get a written scope with a fixed price range and a timeline. If the project needs more than the published range, that gets said here, not halfway through.
Design
Structure first, then surface. We map the pages, the conversion paths, and the search targets before a single screen gets designed.
Information architecture, the keywords each page is built to answer, and the path from landing to enquiry or checkout. You see the plan before anything is built, so changes cost a conversation instead of a rebuild.
Build
Written by the person who scoped it. Schema, metadata, sitemap, and alt text go in during the build, not after.
Custom code, no page builders. Performance budgeted for mid-range mobile. Local business schema and location metadata are part of shipping, so the site is ready to rank the day it goes live rather than three months later.
Maintain
For retainer clients, the work continues: monthly content, technical SEO, and a report you can read in five minutes.
Rankings, enquiries, and what changed this month. Ongoing content targeting the searches you are not winning yet, plus the maintenance that stops a site quietly decaying. Project-only clients get a handover and full ownership of everything built.
What clients say afterwards
“We had no online presence before. Now parents can actually find us, understand what we do, and get in touch in a couple of clicks.”
“Our new LMS finally lets us host and sell courses on our own platform. The whole experience—from browsing to checkout—feels clean and professional.”
“The site makes it way easier for new customers to see what we do and send a quote request. It’s become the link we share everywhere.”
How the work is packaged.
Ranges are published. Exact scope is agreed before anything starts.
Local Build + SEO
$2.5k – $4k build, then $400 – $800 / month.
A fast, credible site for a Sydney service business — then a monthly retainer that keeps it ranking, keeps it current, and keeps the enquiries coming.
Ideal for: trades, clinics, studios, and service businesses across Western Sydney and Greater Sydney.
Shopify Theme Build
$4k – $8k. $10k+ with a custom interaction.
A custom Shopify theme for an Australian DTC brand already doing revenue — built around how you actually sell, not around a template's assumptions.
Ideal for: Australian DTC brands on a stock or near-stock theme who know where the store is leaking revenue.
WebGL Experience
$10k – $20k. Existing clients only.
Real-time 3D on the open web — configurators, brand worlds, scroll-driven scenes — as a flagship piece on top of work we have already delivered for you.
Ideal for: existing clients with the budget and the timeline for a flagship piece their category cannot match.