A scouting platform that puts Australian players in front of overseas coaches.
An Australian basketball scouting and player development company that needed more than a brochure site. We built a custom platform with a live recruiting board, individual athlete profiles, and a structured pathway from first assessment to a signed opportunity overseas.
The landing page, live.
Not a screenshot — this is the production site rendering right now.
The challenge
Pro Scout works at both ends of a long, high-trust pipeline. On one side are Australian players and their families deciding whether to invest in an assessment and development pathway. On the other are college and professional programs overseas deciding whether an unseen athlete is worth a roster spot. A static site could not serve both. Opportunities and athlete profiles change constantly, and credibility depends on that information being current, specific, and easy for a coach to act on.
The strategy
We treated the site as a product rather than a page. Two content types — recruiting opportunities and athlete profiles — drive the whole experience, so new roster spots and new players can be published without touching code. For families, the four-stage process from assessment to recruitment support is laid out explicitly to make a long decision feel navigable. For coaches, each athlete gets a real profile page with position, measurables, and film.
Execution
Custom platform architecture built around two live content types: recruiting opportunities and athlete profiles
Live recruiting board showing open roster spots with position, dates, and student-athlete cost stated up front
Individual athlete profile pages carrying position, height, weight, nationality, and current program
Four-pillar services structure separating development, scouting, college placement, and professional placement
Explicit four-stage process — assessment, development plan, training and exposure, recruitment support — to carry families through a long decision cycle
Team credential pages establishing scouting authority for coaches evaluating an unknown agency
Instagram integration so commitments and evaluations surface on the site as they are posted
Assessment booking as the single primary conversion action, repeated at every decision point